Case Study

Case Study: BBVA Takes An Iterative Approach To Innovation

Become An Innovator Through A Test-And-Learn Approach

July 30th, 2015
With contributors:
Martin Gill , Benjamin Ensor , Alex Causey , Rachel Birrell


Global, complex, and highly regulated financial services firms find it hard to innovate. With a string of digital innovations since 2008, BBVA has shown how to overcome these obstacles. BBVA’s digital executives have benefited from a strong vision and mandate from the bank’s CEO and chairman, but such support isn’t enough by itself. BBVA has continuously adjusted its innovation program, adopting a test-and-learn approach. The bank’s journey shows that it doesn’t matter where you start; what’s important is to get started and then continue to adjust your strategy. Read this report to learn how to set up and adjust your innovation program.

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