Save or Share this Report

For B2B Marketing Professionals

Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

Pay More Attention To What Your Prospects Do Than What They Say

October 25, 2019

Primary author headshot

Authors

Why Read This Report

B2B marketing's AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern marketing technology (martech). The data that powers this machine-driven marketing — and delivers the experiences today's B2B buyers expect — comes in many different forms. This report helps B2B marketers look beyond the typical first- or third-party distinction to understand the significant differences in how data is sourced and refined.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • B2B Marketing's AI-Powered Future Is Closer Than You Think
  • Behavioral Data Is The Premium Fuel For Your AI Engine
  • Three Keys To Drive Success With Behavioral Data
  • Recommendations

  • Survey Your Sources, Prove It Before You Start, And Skip The Jargon
  • Related Research Documents

Recommended Research