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For B2B Marketing Professionals

Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

Pay More Attention To What Your Prospects Do Than What They Say

October 25, 2019

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Why Read This Report

B2B marketing's AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern marketing technology (martech). The data that powers this machine-driven marketing — and delivers the experiences today's B2B buyers expect — comes in many different forms. This report helps B2B marketers look beyond the typical first- or third-party distinction to understand the significant differences in how data is sourced and refined.

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Table of Contents

  • B2B Marketing's AI-Powered Future Is Closer Than You Think
  • Behavioral Data Is The Premium Fuel For Your AI Engine
  • Three Keys To Drive Success With Behavioral Data
  • Recommendations

  • Survey Your Sources, Prove It Before You Start, And Skip The Jargon
  • Related Research Documents

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