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For B2C Marketing Professionals

Chart Your Course To Customer Loyalty Maturity

Roadmap: The Customer Loyalty Playbook

October 9, 2020

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This is the Roadmap report in The Customer Loyalty Playbook For 2021.

Why Read This Report

B2C marketers trying to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement practices. If you want to elevate your loyalty approach, you need a roadmap that clearly articulates the steps to get there. This report lays out a roadmap based on your current loyalty maturity and helps you nail down the concrete steps you'll need to push your loyalty maturity to the next level. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Start With A Current-State Assessment To Chart Your Maturity Course
  • Answer Five Questions To Prioritize Your Next Steps And Take Action
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