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For B2C Marketing Professionals

Chart Your Course To Customer Loyalty Maturity

Roadmap: The Customer Loyalty Playbook

November 15, 2019


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This is the Roadmap report in The Customer Loyalty Playbook For 2019.

Why Read This Report

B2C marketers trying to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement practices. If you want to elevate your loyalty approach, you need a roadmap that clearly articulates the steps to get there. This report lays out a roadmap based on your current loyalty maturity and helps you nail down the concrete steps you'll need to push your loyalty maturity to the next level.

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Table of Contents

  • Start With A Current-State Assessment To Chart Your Maturity Course
  • Answer Five Questions To Prioritize Your Next Steps And Take Action
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