Roadmap Report

Chart Your Course To Customer Loyalty Maturity

January 10th, 2022
With contributors:
Brigitte Majewski , Benjamin Nagle , Jen Barton

Summary

B2C marketers trying to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement practices. If you want to elevate your loyalty approach, you need a roadmap that clearly articulates the steps to get there. This report lays out a roadmap based on your current loyalty maturity and helps you nail down the concrete steps you’ll need to push your loyalty maturity to the next level.

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