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For Customer Experience Professionals

Chinese Banks Must Embrace Customer Experience To Achieve Sustainable Growth

Traditional Banks Need To Up Their CX Game To Stay Relevant In An Increasingly Competitive Market

March 20, 2017

Why Read This Report

To achieve sustainable business growth in an increasingly competitive market, Chinese banks can no longer rely on commoditized products and services. Innovative banks that create value for their customers and deliver great customer experiences (CX) are far less vulnerable to disruptors than commoditized ones. This report details where Chinese banks must focus their CX improvement efforts to drive customer loyalty. It also gives CX professionals a revenue-based business case that justifies strategic investments in improving their customer experience.

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Table of Contents

  • Disruption In China's Banking Industry Requires A Focus On CX
  • Traditional Banks Still Struggle To Meet Customer Needs
  • Superior CX Drives Superior Revenue Growth
  • Recommendations

  • Differentiate With Superior CX To Win Long-Term Customer Loyalty
  • Supplemental Material
  • Related Research Documents

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