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For Analyst Relations Professionals

Choose The Optimal Type Of AR Program To Drive Your Firm's Business Results

Business Case: The Industry Analyst Relations Playbook

December 6, 2018

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This is the Business Case report in The Industry Analyst Relations Playbook For 2019.

Why Read This Report

Analyst relations (AR) novices think that there's a one-size-fits-all AR program that they can copy. For example, if they're short on money, staff, and knowledge, churning out a briefing program to please corporate communications sounds great. But the value of such primitive programs is tiny. So this report uses four examples to illuminate how to design valuable programs by starting with company business goals. Those goals tell you which types of analysts will be valuable, how to measure your AR program, which activities to undertake, how to use your AR budget, and more. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • AR Newcomers Wonder If One Size Of AR Fits All
  • Program Type Drives Key Program Details
  • Recommendations

  • Choose The Right AR Program For Your Company
  • Related Research Documents

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