Marketing Your EA Program
March 31, 2017
Why Read This Report
Enterprise architecture (EA) programs seeking to embed themselves into organizations' processes must ensure that stakeholders know what EA is and how they can benefit from it. Most of all, stakeholders must be convinced to collaborate with the EA program. But chances are that these stakeholders' perceptions of EA miss the mark. EA leaders must work to correct EA's image, and a communication program is a critical part of the solution. This report provides an approach to creating an effective communication program to help EA leaders resolve EA misperceptions. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in our latest thinking on the subject.
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Table of Contents
- Your Firm's BT Strategy Requires EA — Marketing Cements Your Place
- Design EA Marketing For Visibility And Engagement
- Include The Four P's In All Communication Plans
- Related Research Documents