Save or Share this Report

For Enterprise Architecture Professionals

Marketing Your EA Program

March 31, 2017

Playbook icon

This is the Change Management report in The EA Practice Playbook For 2017.


Why Read This Report

Enterprise architecture (EA) programs seeking to embed themselves into organizations' processes must ensure that stakeholders know what EA is and how they can benefit from it. Most of all, stakeholders must be convinced to collaborate with the EA program. But chances are that these stakeholders' perceptions of EA miss the mark. EA leaders must work to correct EA's image, and a communication program is a critical part of the solution. This report provides an approach to creating an effective communication program to help EA leaders resolve EA misperceptions. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in our latest thinking on the subject.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Your Firm's BT Strategy Requires EA — Marketing Cements Your Place
  • Design EA Marketing For Visibility And Engagement
  • Recommendations

  • Include The Four P's In All Communication Plans
  • Related Research Documents

Recommended Research