A Reference Guide For Assembling Your Martech Ecosystem

December 22nd, 2022
With contributors:
Martin Gill , Jana Gül , Carine Lam , Demi Starks


B2C marketers must integrate enterprise marketing technology (martech) components from multiple vendors to assemble their own unique ecosystems. Working with enterprise marketing suite (EMS) vendors provides foundational elements, while best-of-breed point solutions complement core functionality. This report and the accompanying reference guide help B2C marketers understand the martech and associated enterprise solutions that address 100 functional areas across six categories.

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