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For B2C Marketing Professionals

Consultancies Change The Game For Agencies And Marketers

Adapt By Transforming Your Agency Management Approach

January 30, 2018

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Why Read This Report

Global consultancies have entered the agency marketplace. Why should marketers care? Because these new entrants bring skills and a model that disrupts the marketing game for agencies and marketers alike. B2C marketers in large enterprises must anticipate these changes and adapt quickly to lead their marketing organization's response. Read this report to learn how.

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Table of Contents

  • Consultants' Entry Into Marketing Accelerates Disruption
  • Consultancies Challenge The Role Of The Marketer
  • Recommendations

  • Start Readying Your Organization For Change
  • What It Means

  • The Next Recession Renews An Industry At Odds
  • Supplemental Material
  • Related Research Documents

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