Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Consumer Goods Interactive Spend Outpaces Other Industries'

April 7, 2010

Primary author headshot

Authors

Why Read This Report

Consumer product goods (CPG) companies are expected to grow their interactive marketing spend by a 22% compound annual growth rate (CAGR) — more than any other industry. This shift occurs as marketers seek to combat recessionary effects, further engage consumers, and embrace Adaptive Brand Marketing. To scale interactive programs, Forrester recommends that consumer goods firms automate and set program standards.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).

Purchase

Recommended Research