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For B2C Marketing Professionals

Context Enriches Email Marketing

Make Email A Critical Customer Touchpoint

January 27, 2017


Why Read This Brief

Shifting email marketing efforts to support customer context need not be a complete departure from marketers' existing email best practices. In fact, just expanding your current use of business context, response metrics, and triggered programs can help usher in customer context. This report will tell you how to create a road map to incrementally improve your current email marketing habits and staff to launch broader contextual marketing efforts at your firm. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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