Trends Report

Context In Email Marketing Pays Off

Use Forrester's Cost-Benefit Calculator To Measure ROI

December 1st, 2016
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Rebecca McAdams, null
Rebecca McAdams
With contributors:
Mary Pilecki , Olivia Dynan , Laura Glazer

Summary

Forrester asserts that marketers should add contextual insights to their email programs. That obviously comes at a cost. In this report, we provide a cost-benefit calculator to help marketing professionals measure the return on adding customer context to email marketing programs. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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