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For B2C Marketing Professionals

Brief: Count On Contextual Coupons

Marketers Can Unlock Hidden Value With Deals And Discounts

July 1, 2015

Why Read This Report

How consumers find, store, and use coupons has changed and marketers haven't kept up. This report reminds marketers of the benefits beyond sales that coupons can drive. It identifies coupon preferences by demographic. And it provides guidance for how to apply contextual insights to improve coupon relevance and results.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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