Craft A Loyalty Strategy That Raises Your Firm's Maturity
November 8, 2016
Why Read This Report
Companies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the six dimensions of advanced customer loyalty: strategy, customer data, performance management, organization and resources, program design, and program execution. This report is a guide for building a strategic plan that advances your loyalty maturity level. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This version includes an additional dimension to consider — organization and resources.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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