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For B2C Marketing Professionals

Craft A Loyalty Strategy That Raises Your Firm's Maturity

November 8, 2016

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This is the Strategic Plan report in The Customer Loyalty Playbook For 2017.

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Why Read This Report

Companies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the six dimensions of advanced customer loyalty: strategy, customer data, performance management, organization and resources, program design, and program execution. This report is a guide for building a strategic plan that advances your loyalty maturity level. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This version includes an additional dimension to consider — organization and resources.

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