Create A Road Map To Guide Digital Experience Delivery

February 10th, 2015

Ted Schadler Vice President, Principal Analyst

With contributors:

Summary

To deliver great digital experiences, application development and delivery (AD&D) professionals must deploy the right technology for customers — and, of course, for your marketing and business practitioners. But which technology? In what sequence? Involving which stakeholders? With what responsibilities? Answering these questions is the purpose of a digital experiences delivery (DXD) road map. A road map not only charts your route from starting point to destination, it highlights milestones and other points of demarcation that will help you be a better partner and navigator to your business peers. Start with a clear view of your organization's digital experience strategy, adopt and integrate the right technology, and strive to break down organizational barriers that stall progress. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in the latest research on DXD roadmaps.

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