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For B2C Marketing Professionals

Create An Effective Enterprise Marketing Technology Blueprint

Strategic Plan: The Enterprise Marketing Technology Playbook

July 7, 2017

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This is the Strategic Plan report in The Enterprise Marketing Technology Playbook For 2018.

Why Read This Report

Planning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your business technology (BT) counterparts must maximize your firm's EMT investments to improve customer experience and spark continuous interactions with your customers. This report provides a blueprint for planning an enterprise marketing technology strategy based on an assessment of your current capabilities. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Plan Your EMT Strategy Across Six Areas
  • Design Next Steps Based On Deficiencies
  • Recommendations

  • Define Priorities For Your EMT Road Map
  • Related Research Documents

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