Create Your Digital Experience Delivery Strategy
July 2, 2014
Why Read This Report
Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support need advice and guidance from AD&D leaders as they select vendors and technologies. They need AD&D (working with colleagues in enterprise architecture) to establish the technical and program management skills to deliver and optimize cross-channel customer experiences. To grasp this opportunity, the typical AD&D organization must transform to be quicker; master new technologies and relationships; and broker, as well as build, digital experience solutions. This report outlines how to create a strategy for this transformation, both for AD&D shops just beginning the digital experience journey and organizations already well down the path. This report is an update to "Creating Your Transformation Strategy For Digital Experience Delivery," originally issued to clients on November 27, 2012.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Companies Must Have A Cohesive Digital Experience Delivery Strategy
- Build Your Digital Experience Delivery Strategic Plan In Four Steps
- Digital Experience Delivery Requires A Strategic Transformation
- Related Research Documents