Best Practice Report

Customer Engagement Lessons From Visionary Chinese Firms

Use The Mobile IDEA Practice To Accelerate Digital Business

June 30th, 2015
Charlie Dai, VP, Principal Analyst
Charlie Dai VP, Principal Analyst
With contributors:
Alex Cullen , Michael Barnes , Tim Sheedy , Alice Ma , Bill Nagel

Summary

In the mobile age, digital enterprises are disrupting many traditional companies; even some startups are struggling to survive in the face of fierce competition. However, visionary Chinese firms such as China Merchants Bank, Sinorail, Tencent, and Feidee in the banking, transportation, Internet, and mobile finance segments, respectively, have succeeded in accelerating their digital business by using effective mobile practices employing the IDEA cycle (identify, design, engineer, and analyze) and taking the lead in the highly dynamic and competitive Chinese market. This report provides enterprise architects with examples of how to unleash the power of digital business by analyzing the strategic mobile practices of these firms and highlighting how they use systems of engagement.

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