Customer Data Platforms Offer A Compelling Solution To B2B Data Challenges

The Ideal B2B CDP Offers Rich Data And Robust Reporting, Is Channel-Agnostic And Marketer Friendly, And Creates Unified Profiles
July 9th, 2019
With Contributors:
Jacob Basseches
and Kara Hartig


This report provides insights on the results early adopters of B2B CDPs are realizing and provides Forrester’s take on their ideal characteristics.

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