Report

Customer Data Platforms Offer A Compelling Solution To B2B Data Challenges

The Ideal B2B CDP Offers Rich Data And Robust Reporting, Is Channel-Agnostic And Marketer Friendly, And Creates Unified Profiles
July 9th, 2019
With Contributors:
Jacob Basseches
and Kara Hartig

Summary

This report provides insights on the results early adopters of B2B CDPs are realizing and provides Forrester’s take on their ideal characteristics.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.