Report

Define Your Social Media Maturity To Advance Your Social Marketing

August 2nd, 2021
With contributors:
Emily Collins, Shynise McElveen, Christine Turley

Summary

B2C marketers can’t get more from their social marketing investments without first understanding their current overall social media maturity. Together, six core competencies – governance, people, process, strategy, measurement, and technology – facilitate a unified social media approach that is supported by trained staff and technology and is firmly rooted in measurable business objectives. This report assesses your social media maturity and provides recommendations to advance your approach against the six competencies.

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