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For Customer Experience Professionals

Design Better CX Surveys With This Checklist

Assess CX Surveys On 30 Criteria For Higher-Quality Data And Better Respondent Experiences

August 8, 2018

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Why Read This Brief

Poorly designed customer experience (CX) surveys don't produce useful results but do create bad customer experiences. This report includes a downloadable checklist that helps CX professionals assess the quality of their CX surveys in five categories. If you can answer "yes" to all 30 questions in the checklist, your survey is ready for your customers. If not, we recommend you revise the survey before you field it.

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