Save or Share this Report

For B2C Marketing Professionals

Designing A Mobile Empowered Product Strategy

An Empowered Report: Applying The IDEA Framework To Smartphone Users

September 7, 2010

Primary author headshot

Authors

Why Read This Report

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA framework: Identify Mobile Mass Influencers, deliver customer support on the go, empower consumers with mobile information and experiences, and amplify fans by creating a mobile army of creators. This framework will allow product strategists to focus on hyper-engaged, super-influential customers with smartphones. The resulting mobile empowered product offering should take advantage of advanced features of smartphones, like location awareness, built-in cameras, and connectivity. Product strategists will find new ways to energize their very best customers and differentiate their products by employing a mobile empowered product strategy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Tools And Templates

Best Practice Assessments

best practices icon
  • Mobilizing The Empowered IDEA Framework

Models and Calculators

calculator icon
  • Mobile Mass Influencers Express Their Opinions Via SMS
  • Mobile Mass Influencers Engage Deeply With Mobile Applications

Table of Contents

  • Craft A Mobile Empowered Strategy Around Influential Customers
  • Weave Convenience Into Mobile Empowered Products
  • Step 1: Identify Mobile Mass Influencers
  • Step 2: Deliver Customer Support On The Go
  • Step 3: Empower Consumers With Mobile Information And Experiences
  • Step 4: Amplify Your Fans By Turning Them Into A Mobile Army Of Creators
  • RECOMMENDATIONS

  • Energize Your Best Customers Via The IDEA Framework
  • Related Research Documents

Recommended Research