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Designing A Mobile Empowered Product Strategy

An Empowered Report: Applying The IDEA Framework To Smartphone Users

September 7, 2010

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Why Read This Report

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA framework: Identify Mobile Mass Influencers, deliver customer support on the go, empower consumers with mobile information and experiences, and amplify fans by creating a mobile army of creators. This framework will allow product strategists to focus on hyper-engaged, super-influential customers with smartphones. The resulting mobile empowered product offering should take advantage of advanced features of smartphones, like location awareness, built-in cameras, and connectivity. Product strategists will find new ways to energize their very best customers and differentiate their products by employing a mobile empowered product strategy.

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Tools And Templates

Best Practice Assessments

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  • Mobilizing The Empowered IDEA Framework

Models and Calculators

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  • Mobile Mass Influencers Express Their Opinions Via SMS
  • Mobile Mass Influencers Engage Deeply With Mobile Applications

Table of Contents

  • Craft A Mobile Empowered Strategy Around Influential Customers
  • Weave Convenience Into Mobile Empowered Products
  • Step 1: Identify Mobile Mass Influencers
  • Step 2: Deliver Customer Support On The Go
  • Step 3: Empower Consumers With Mobile Information And Experiences
  • Step 4: Amplify Your Fans By Turning Them Into A Mobile Army Of Creators

  • Energize Your Best Customers Via The IDEA Framework
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