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For CMO Professionals

Desperate For Differentiation: Creativity Galvanizes The Total Brand Experience

Infuse Your Brand's Essence Into Every Interaction

May 1, 2019

Authors

Why Read This Report

"When everyone is super, no one will be." Little did The Incredibles villain Syndrome know that he was predicting the challenge of experience creation. Sure, your coffee app and online retail store work great. But aren't they all the same? In the digital realm, where place is universal and fulfillment of customers' every need is within reach, what will differentiate your brand? We've spoken to dozens of CMOs and corporate and agency executives to find out. Our answer is to move creativity to the fore and put emotion into the code.

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Table of Contents

  • Desperate For Differentiation
  • Differentiation Lies In Putting Emotion In The Code
  • Agencies Bring Creative Cachet To The Total Brand Experience
  • Recommendations

  • Turn Brand Essence Into Action
  • What It Means

  • A Total Brand Experience Approach Will Inspire Creative Courage
  • Supplemental Material
  • Related Research Documents

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