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For Application Development & Delivery Professionals

Digital Experience 2020: A Reference Architecture Powered By Data Drives Digital Maturity

Vision: The Digital Experience Delivery Playbook

November 11, 2019


Why Read This Report

Creating high impact, scalable digital experiences (DXes) has become a key milestone on the road to digital transformation. Yet doing it faster, cheaper, and being focused often separates winning strategies from the less agile or manually intensive. Bridging this gap requires new ways of thinking for both man and machine. This report outlines our vision for how this plays out in DX, including how a reference architecture and data fuels DX, and where AI-based automation can create everyday, strategic value when harnessed by application development and delivery (AD&D) pros and creative DX practitioners.

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Table of Contents

  • A Flexible DX Architecture Can Overcome Enterprise Hurdles
  • To Scale, Data Must Be Core To The DX Stack
  • AI Fills Operational Gaps With A Sense-Adapt Paradigm Of Automation
  • Recommendations

  • Reinvent DX As A Strategy To Adapt To Many Scenarios
  • What It Means

  • You're Not Going To Win With DX, But You Can't Compete Without It
  • Supplemental Material
  • Related Research Documents

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