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For B2C Marketing Professionals

Don't Confuse Tablet And Mobile Marketing

Contextual Marketing Demands A Unique Approach To Tablets

May 22, 2013

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Why Read This Report

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within the home. Marketing leaders who conflate the two risk dissatisfying their best customers and missing opportunities to engage when customers discover and explore their products. This report helps marketing leaders understand the differences between smartphones and tablets and how to create a differentiated tablet experience.

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Table of Contents

  • Tablets Offer Unique Marketing Opportunities
  • Marketers: Use Tablets To Enhance Discovery And Depth
  • WHAT IT MEANS

  • Shift To Contextual Marketing
  • Supplemental Material
  • Related Research Documents

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