Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Don't Confuse Tablet And Mobile Marketing

Contextual Marketing Demands A Unique Approach To Tablets

May 22, 2013

Primary author headshot


Why Read This Report

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within the home. Marketing leaders who conflate the two risk dissatisfying their best customers and missing opportunities to engage when customers discover and explore their products. This report helps marketing leaders understand the differences between smartphones and tablets and how to create a differentiated tablet experience.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Tablets Offer Unique Marketing Opportunities
  • Marketers: Use Tablets To Enhance Discovery And Depth

  • Shift To Contextual Marketing
  • Supplemental Material
  • Related Research Documents

Recommended Research