Trends Report

Don't Rerun Your TV Commercials For Mobile Video Ads

Combine The Creative Strengths Of TV And Digital Ads For Mobile

August 5th, 2015
Jennifer Wise, null
Jennifer Wise
With contributors:
Srividya Sridharan , Jim Nail , Mike Carpenter , Laura Glazer

Summary

The mobile video ad format has captured the attention of marketers, publishers, and ad tech alike. But a 30-second TV creative execution designed for a lean-back living room experience fails to deliver in the small screen, interactive experience of a mobile device. This report will explain why B2C marketers must divorce their mobile video ad strategies from their TV campaigns to produce ads that capture the full power of mobile devices.

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