Summary
Successfully enabling a customer-obsessed strategy is dependent on a well-coordinated technology strategy championed by both business and technology executives. To succeed, outcome-driven enterprise architecture (EA) professionals must create an ecosystem comprising marketing and sales executives that uses a common language to guide investment decisions. This report provides EA professionals with a reference model framework to drive marketing technology (martech) investments.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.