Skip to main content

Save or Share this Report

For CIOs

Effectiveness Is The New Metric For Tech Value

Use Effectiveness To Show How Your Tech Delivers Business Outcomes

June 23, 2021

Why Read This Report

For at least 60 years, efficiency improvements have been one of the major sources of business value from technology. Improved efficiency in processes and activities translates into improved productivity and thus lower costs and higher profit margins. But improving efficiency and productivity is not the only — or even the best — way that technology delivers business value. Instead, we think the proper way to value technology is to focus on how it helps achieve better outcomes. If efficiency involves reducing waste in inputs (e.g., costs), effectiveness involves reducing waste in outcomes (e.g., subpar revenues or costly disruptions). In this report, we explain why effectiveness is a critical metric of tech's business value and how you can successfully measure it.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).