Sean Owens

Principal Consultant - TEI

Sean has spent nearly two decades helping technology vendors measure and communicate the business impact of their technologies for customers. IT strategy and planning executives, sales representatives, and product marketing professionals can use these materials to help understand a solution more completely and better estimate the costs and business impact for their organization. Sean has been with the Forrester TEI™ team for more than five years.

The Total Economic Impact™ Methodology
Report
August 2nd, 2021 18 min read

Behind any business and technology investment is the ever-present question of "What am I going to get for my money?" Forrester developed the Total Economic Impact™ (TEI) methodology to help answer this question. TEI provides a rigorous cost and benefit analysis framework that incorporates future technology, business flexibility, and associated risks. Technology solutions increasingly influence companies’ strategic direction and differentiation. It’s more important than ever to utilize a consistent, repeatable evaluation process to make the best decisions, achieve the desired results, and share those results with colleagues, partners, or customers.

Effectiveness Is The New Metric For Tech Value
Report
June 23rd, 2021 14 min read

For at least 60 years, efficiency improvements have been one of the major sources of business value from technology. Improved efficiency in processes and activities translates into improved productivity and thus lower costs and higher profit margins. But improving efficiency and productivity is not the only — or even the best — way that technology delivers business value. Instead, we think the proper way to value technology is to focus on how it helps achieve better outcomes. If efficiency involves reducing waste in inputs (e.g., costs), effectiveness involves reducing waste in outcomes (e.g., subpar revenues or costly disruptions). In this report, we explain why effectiveness is a critical metric of tech’s business value and how you can successfully measure it.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.