Email Can Start Your Social Computing Engine

March 12th, 2007

With contributor:

Christine Overby

Summary

Marketers hesitant to trial emerging channels but eager to stay on top of customers' changing technology and media habits will find email marketing a viable entrée into the Social Computing world. Infusing your email programs with tactics that create conversations and communities will help your company shift from marketing via "push" to "participation," prioritize emerging media like RSS and consumer-generated content, and improve your email effectiveness.

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