Brand Energy: A Framework For Building Your Brand

Emotions Fuel Your Brand’s Energy
November 19th, 2018
With Contributors:
Lexie Lawhon
and Rachel Birrell


This report helps CMOs and B2C marketing execs understand and apply our brand energy framework.

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This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.