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For B2C Marketing Professionals

Empowered Customers Inspire Email Innovation

Your Best Subscribers Will Help You Do More With Email

October 26, 2018

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Why Read This Brief

Forrester routinely studies its consumer data to understand attitudes toward email marketing. This time, we applied Forrester's Empowered Customer Segmentation to our analysis to learn how the most progressive customers use the medium. B2C marketing professionals should read this report to learn how to leverage empowered customers to pilot innovative email marketing efforts.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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