Vision Report

Enable An Insights-Driven Business

The Insights-To-Action Process Maximizes Business Impact

April 29th, 2021
With contributors:
Gene Leganza , Chandler Hennig

Summary

Becoming an advanced insights-driven business — one that uses data, analytics, and software in closed, continuously optimized loops to differentiate and compete — provides significant top- and bottom-line benefits. By capturing more and better data and continuously developing and implementing insights about what drives their business, these firms run faster, satisfy more customers, and grow their revenue more. Their secret? Not only are they good at deriving insights, but they also relentlessly apply them in insights-to-action processes to drive business results.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.