European Cross-Channel Retail Sales Forecast, 2015 To 2020
Don't Underestimate Your Digital Touchpoints' Offline Influence
July 28, 2015
Why Read This Report
Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and cross-channel sales, where the sale is completed in-store following online research. For eBusiness pros, these cross-channel retail sales emphasize the importance of using digital assets to drive sales offline as well as online. This report will help eBusiness professionals understand the impact that a cross-touchpoint customer journey and an organization's digital presence have on driving overall sales.This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We substantially revised this edition to factor in Forrester's new Forecast methodology.
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