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For eBusiness & Channel Strategy Professionals

Europeans Are Ready For Usage-Based Car Insurance

Digital Executives Must Drive Adoption With Marketing And Education

February 18, 2015

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Why Read This Report

Telematics looks set to transform car insurance as smart wireless devices, smartphones, and smart cars converge to create what should be a smart insurance choice for safe drivers and their insurers: usage-based car insurance. The policy option is a win-win for the insured and the insurer: Customers pay lower premiums and, potentially, improve their driving while insurers price risk more accurately and attract safer and lower-risk drivers. With such a promising value proposition, it's not surprising that European customers and insurers alike are interested in usage-based car insurance. Yet, Europe's usage-based car insurance markets remain small and have yet to take off. This report examines European consumer interest in and adoption of usage-based car insurance, and the issues insurance eBusiness executives must grapple with to drive mass market adoption.

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Table of Contents

  • Usage-Based Insurance Offers Premiums Based On Driving Behavior
  • Obstacles Remain To Widespread Adoption Of Usage-Based Insurance
  • Digital Insurance Teams Must Do More To Sell Usage-Based Policies
  • Supplemental Material
  • Related Research Documents

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