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For eBusiness & Channel Strategy Professionals

Europeans Are Ready For Usage-Based Car Insurance

Digital Executives Must Drive Adoption With Marketing And Education

February 18, 2015


Why Read This Report

Telematics looks set to transform car insurance as smart wireless devices, smartphones, and smart cars converge to create what should be a smart insurance choice for safe drivers and their insurers: usage-based car insurance. The policy option is a win-win for the insured and the insurer: Customers pay lower premiums and, potentially, improve their driving while insurers price risk more accurately and attract safer and lower-risk drivers. With such a promising value proposition, it's not surprising that European customers and insurers alike are interested in usage-based car insurance. Yet, Europe's usage-based car insurance markets remain small and have yet to take off. This report examines European consumer interest in and adoption of usage-based car insurance, and the issues insurance eBusiness executives must grapple with to drive mass market adoption.

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Table of Contents

  • Usage-Based Insurance Offers Premiums Based On Driving Behavior
  • Obstacles Remain To Widespread Adoption Of Usage-Based Insurance
  • Digital Insurance Teams Must Do More To Sell Usage-Based Policies
  • Supplemental Material
  • Related Research Documents

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