Advanced Search

Save or Share this Report

For B2C Marketing Professionals

Advance Your Approach To Customer Loyalty

November 16, 2016

Playbook icon

This is the Assessment report in The Customer Loyalty Playbook For 2017.

Primary author headshot

Authors

Why Read This Report

If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning, and financial and cultural commitment. This report, part of the customer loyalty playbook, outlines Forrester's self-assessment and maturity model for B2C marketing pros who wish to create a successful loyalty strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in the importance of organizational structure, resources, and the member experience in loyalty strategy execution.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • A Program Alone Isn't Enough To Win Your Customers' Loyalty
  • On Your Mark: Take Stock Of Your Current Loyalty Strategy
  • Get Set: Walk A Mile In Your Customers' Shoes
  • Recommendations

  • Go: Unleash The Loyalty Legend Within
  • Supplemental Material
  • Related Research Documents

Recommended Research