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For B2C Marketing Professionals

Define Your Social Media Maturity To Advance Your Social Marketing

Assessment: The Social Marketing Playbook

July 26, 2018


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This is the Assessment report in The Social Marketing Playbook For 2019.

Why Read This Report

B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. This maturity covers the spectrum of sophistication in social media use, enabling marketing strategies and the resolution of consumer and employee challenges across the organization. Read this report to learn about the competencies that affect a brand's social media maturity, and use our new assessment to determine your own maturity stage. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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