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For B2C Marketing Professionals

Advance Through The Stages Of Mobile Maturity

March 23, 2016

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This is the Road Map report in The Mobile Marketing Playbook For 2016.

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Why Read This Report

This report provides a road map for B2C marketers who are responsible for mobile marketing. As consumer mobile adoption balloons and hardware, software, and interfaces evolve, marketers must keep up with an exciting — but complicated — landscape ripe with consumer engagement opportunities. This report helps you mature your mobile marketing practices steadily and efficiently through the phases of mobile maturity to make the most of relationships with today's always-addressable customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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