Best Practice Report

The Five Top Questions About Agile CX

How CX Pros Can Combine The Best Of Agile And CX Methods

October 14th, 2016
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
With contributors:
David Truog , Diego Lo Giudice , Gabriella Zoia , Rachel Birrell

Summary

Adopting Agile approaches improves speed and precision for customer experience (CX) pros, so they can deliver customer value sooner; improve cross-channel CX; fine-tune experiences through customer testing and real-time measurement; and conceive entirely new products, services, and journeys that spur innovation. This report answers the top questions we get about Agile CX.

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