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For Analyst Relations Professionals

Extend Analyst Value Within Earn-Side AR Programs

November 6, 2019

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Why Read This Report

Each analyst has a natural influence level for a vendor — a degree to which the analyst productively influences the market in some way that brings the vendor benefit. For many vendors, this is the full extent of analyst influence, although it's difficult to quantify, leaving analyst relations (AR) bereft of influence metrics. But this report explores how smart vendors use natural influence as the starting point for AR, which then maximizes analyst influence in visible and measurable ways.

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Table of Contents

  • AR Mistakenly Leaves Influence Over Buyers To Analysts
  • AR's Opportunity To Control Its Destiny
  • A Worked Example Of AR Control Over Extended Influence By Analysts
  • Recommendations

  • Get Beyond Natural Analyst Influence; Extend It To Maximize Value
  • Related Research Documents

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