Financial Services Will Lead Interactive Spend By 2014

January 8th, 2010

With contributors:

Brad Strothkamp , Emily Bowen

Summary

US financial services will become the largest spender in interactive marketing by 2014 as financial services firms seek lower-cost marketing options, overcome regulatory barriers, expand search marketing programs, and experiment with social media and mobile marketing. To get the most out of growing interactive marketing budgets, Forrester recommends using interactive tools to promote customer advocacy and creating an interactive center of excellence.

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