Trends Report

Five Lessons From The Masters Of Web Content Management

In 37 Customer Interviews, We Found Five Things Matter Most

April 30th, 2015
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
With contributors:
Stephen Powers , Danielle Jessee

Summary

Web content management (WCM) systems are an anchor tenant in your digital experience delivery architecture. These systems deliver experiences "to the glass," thus serving as your first point of contact in digital interactions. Forrester's Q1 2015 Digital Experience Delivery Online Survey, fielded to 135 digital experience technology decision-makers, reveals that the average enterprise manages 268 web and mobile sites. So for application development and delivery (AD&D) pros, getting this core component right is critical. We interviewed 37 reference customers of the top WCM vendors to find out what lessons they would share on how to succeed with digital experience delivery and its core WCM product.

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