Save or Share this Report

For eBusiness & Channel Strategy Professionals

Five Retail eCommerce Trends To Watch In 2011

January 31, 2011

Primary author headshot


Why Read This Report

2010 marked a year of significant changes in the Internet landscape (primarily with the growth of social networks and mobile devices); these changes forced retail executives to think hard about the implications for their web businesses. 2011 will be marked by an even more disciplined approach toward multichannel retailing, investments in mobile and tablet presences, and scaled-back expectations for the role of social networks in retail. Retailers will also find opportunities in launching marketplaces (similar to's) and in investing in emerging tactics such as conversion marketing.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research