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For eBusiness & Channel Strategy Professionals

Follow Best Practices To Encourage Mobile Insurance Use

December 3, 2015

Why Read This Report

The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile services. This stems partly from the specificities of insurance and partly from the common mistakes that digital insurance teams make. Mobile sites and apps that are not used are a wasted effort and forfeit the opportunities that mobile offers. We spoke with insurance eBusiness teams around the world to identify best practices that will help you master the art of designing, building, and promoting mobile services that customers and agents will use. This report was originally published on December 20, 2013. Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in November 2015.

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Table of Contents

  • Mobile Insurance Has Been Slow To Take Off
  • Take A Systematic Approach To Understanding Customer Needs
  • Design World-Class Mobile Insurance Services
  • Promote Use Through Marketing And Education
  • Recommendations

  • Don't Rest On Your Laurels — Keep Optimizing And Moving Forward
  • Supplemental Material
  • Related Research Documents

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