For B2C Marketers, Customer Data Platforms Overpromise And Underdeliver

Simplicity Isn't Enough To Solve Complex Marketing Challenges
October 26th, 2018
With Contributors:
and Christine Turley


Enterprise B2C marketers face the convoluted task of wrangling myriad customer data to deliver customer-centric, contextually relevant engagement. Amid this challenge, customer data platforms (CDPs) offer an alluring sales pitch of centralizing disparate

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.