Report

For B2C Marketers, Customer Data Platforms Overpromise And Underdeliver

Simplicity Isn't Enough To Solve Complex Marketing Challenges
October 26th, 2018
With Contributors:
and Christine Turley

Summary

Enterprise B2C marketers face the convoluted task of wrangling myriad customer data to deliver customer-centric, contextually relevant engagement. Amid this challenge, customer data platforms (CDPs) offer an alluring sales pitch of centralizing disparate

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