Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

ForecastView: COVID-19 Retail Scenario Planner, April 2020 (Global)

ForecastView COVID-19 Global Retail Scenario Planner Models The COVID-19 Impact For North America, Asia, Europe, And Latin America

May 21, 2020

Why Read This Report

Forrester has updated its retail forecasts across North America, Asia, Europe, and Latin America to model out the possible impact of COVID-19. Our scenario model shows that retail will be hit hard. In 2020, global retail sales will contract by 9.6%, while eCommerce sales will remain flat. This ForecastView document models out the impact of three scenarios for 15 countries and shows how COVID-19 might affect essential and nonessential retail sales, offline and online, for the next five years. Please note: This model and report were created based on the information available on April 15, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model when further adjustments are necessary.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • COVID-19 Shakes Up The Global Retail Landscape
  • Three Scenarios Help Understand Global Retail's Outlook
  • Regional Differences Result In Different Growth Scenarios
  • How Forrester Can Help

  • How To Get More ForecastView COVID-19 Insights
  • Supplemental Material
  • Related Research Documents

Recommended Research