Report

Forget About Build Versus Buy; Your Choice Is Customize Or Compose

Reframe Build-Versus-Buy Choices For The Digital Era

April 6th, 2021
With contributors:
Stephen Powers, Chris Gardner, Duncan Jones, George Lawrie, Emily Pfeiffer, Nigel Fenwick, Kara Wilson, Kara Hartig

Summary

When acquiring business software, AD&D pros still commonly frame their choices as build vs. buy, an outdated and inaccurate notion. Traditional build-vs.-buy thinking underestimates the complexity and cost of packaged solutions as well as the value of platforms and their ecosystems. And it overestimates the cost and complexity of modern custom development as well as the similarities between firms in a truly adaptive digital environment. In the digital era, software is an expression of the business. Firms can’t buy this; they must create it using a blend of customization and composition.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.