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For CMO Professionals

Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)

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May 17, 2018

Why Read This Brief

Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six technologies within the marketing automation ecosystem: cross-channel campaign management software; content marketing platforms; lead-to-revenue management automation platforms; marketing resource management software; real-time interaction management solutions; and through-channel marketing automation platforms.

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