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Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe), Q4 2018 Update

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February 7, 2019

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Why Read This Brief

Online retail sales will grow at an average of 11.7% per year over the next five years in Western Europe: By 2023, over half of computer and consumer electronics purchases and almost a third of clothing, footwear, and accessories purchases will be made online. This report looks at the factors that drive retail growth both online and offline and how stores will change to focus on convenience, the shopper experience, and eCommerce growth. The forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.

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