Forecast Report

Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

ForecastView Document

September 25th, 2017
Jennifer Adams, Manager, Principal Consultant
Jennifer Adams Manager, Principal Consultant
Andy Hoar, null
Andy Hoar
With contributors:
Bruce Eppinger , Anjali Yakkundi , Sanjeev Kumar

Summary

eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog, shopping carts, and promotions. Vendors continue to evolve their product offering to support order fulfillment and enable a seamless online customer experience. In the last few years, we've seen the emergence of low-cost easy-to-use platforms focusing on the SMB market. In this data-driven report, we examine the outlook for commerce platforms over the next five years.

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