Forecast Tool

Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe), Q4 2016 Update

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January 11th, 2017
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst

Summary

Online retail sales will grow at an average of 12% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. Online sales growth, notably in the Netherlands, the UK, and Ireland, is also faster than previously predicted. This forecast details growth across 22 product categories in 17 countries in Western Europe, with historical online category sales going back to 2002.

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